Our trusted client, the Directors Guild of Canada, Ontario, came to us with a challenge: launch their Key Creatives Directory with a campaign that would resonate across the film and television industry. They needed creative concepts and strategy that spoke directly to their audience while celebrating the talented professionals who make Ontario productions shine.
We delivered “Made Reel by Real,” a campaign rooted in the work and talent of real people behind the scenes. The wordplay says it all: real creatives making reel magic. We created custom kinetic type motion videos optimized for social media in three sizes, bringing energy and movement to the message. The concept’s success led to an expansion for TIFF (Toronto International Film Festival), where we adapted the campaign across billboards, screen projections, and print ads.
This project was a chance to flex our muscles as a lean agency, delivering strategic, multi-platform work that hit the mark. DGC Ontario’s Anne-Marie Stuart said it best: “From the get-go, they listened and understood our needs. We loved all the concepts they pitched and appreciated how they fit into a larger strategy that met our business goals…. We had a lot of fun rolling out this campaign and are really proud of it.”
We are grateful to have Jen and her design team on our side while we launched our Key Creatives campaign, promoting our directory of talented film and television professionals. From the get-go, they listened and understood our needs. We loved all the concepts they pitched and appreciated how they fit into a larger strategy that met our business goals. We need to speak directly to our audience while working with our industry’s strengths and limitations. We had a lot of fun rolling out this campaign and are really proud of it. I enthusiastically recommend Spinner Design for all your campaign needs!
Anne-Marie Stuart
We are grateful to have Jen and her design team on our side while we launched our Key Creatives campaign, promoting our directory of talented film and television professionals. From the get-go, they listened and understood our needs. We loved all the concepts they pitched and appreciated how they fit into a larger strategy that met our business goals. We need to speak directly to our audience while working with our industry’s strengths and limitations. We had a lot of fun rolling out this campaign and are really proud of it. I enthusiastically recommend Spinner Design for all your campaign needs!
Anne-Marie Stuart
Client
Directors Guild of Canada, Ontario
Creative Director
Jen Spinner
Graphic Designers
Jen Spinner & Amit Kalisher
Copywriter
Robi Levy
Motion Designer
Geoff Webster
