Jen was hired as a fractional creative director for a non-profit organization, I-Think. In the process, she worked with the team to refresh their brand identity including a logo refresh and create brand identity guidelines. Working as a mentor to their in-house designer, Jen guided the process from ideation to execution. There was a lot of love and hard work that went into customizing the design to meet I-Think’s unique needs. For instance, they have multiple stakeholders who need to feel excited to work with I-Think. We landed on a solution that embodied the educational yet important work that I-Think offers students, teachers and education administrators alike.
Part of the solution was to unify their iconography and illustrations. We designed a sophisticated yet playful style that looks hand drawn but is fully editable. So each piece can be used to build on the next concept. And the next and the next!
Jen guided a comprehensive overhaul of our logo and brand identity, led the development of our new website, and created enduring brand guidelines. The icons and illustrations she produced continue to be invaluable assets, helping us communicate our mission and attract new funders. Her expertise and collaborative spirit transformed our approach, earning Jen the honorary title of our “Clarity Director.” I am truly grateful for the incredible impact Jen had on our organization, and I wholeheartedly recommend her for any creative design project. She brings vision, expertise, and a collaborative spirit to everything she does.
