As part of a push to educate new Etsy sellers about how to market themselves, we worked with Etsy Germany to create branding for Shop Camp. Etsy hosted an online, four-week program where sellers receive badges for each part of the completed criteria in branding, photography, SEO and marketing. We worked with the talented designer and artist, Hazel Eckert to create a series of logos and illustrations for digital use. Using a cohesive colour palette that hints at the nostalgia of summer camp, we created accessible, clean and playful program branding.
Client
Etsy Germany
