Etsy Market Spring Branding

Creating this concept for Etsy Made Local in Canada, Quebec and France was a joy from start to finish. The markets happen all over Canada and France in springtime and were organized by Etsy teams comprised of sellers. We created a campaign that Etsy sellers and potential customers alike would get excited about and inspired from. We enlisted the help of a paper artist to create spring-worthy paper flowers that encapsulated the whimsical yet sophisticated vibe of the campaign beautifully. We chose a trusted collaborator to photograph the entire campaign. This was a project that was full of magic!