Working with Etsy to create unique branding to market their Etsy Made Local global program remains one of our favourite projects. The branding was designed to be customizable by sellers who were hosting Etsy-sponsored markets around the world. We art-directed a paper artist and still-life photographer to execute our branding and design vision. It was a joy to collaborate with each of them! We created a print and digital collateral suite, including an intricate and joyful stop-motion piece.
The concept was so well-liked that we updated the background colours the following year to give sellers more choices when choosing which marketing pieces best represented their market’s brand. We loved the scale of this project: it was a thrill to work with players around the globe to produce such fun and playful work.
The post-production phase was just as involved: we worked closely with Etsy and Vistaprint to ensure the design quality of each piece.
Client
Etsy Global
Art Director
Jen Spinner
