Etsy Captains’ Summit

Etsy hosts its Captains’ Summits globally each year to bring together community leaders to share knowledge, give company updates and celebrate. We created an inspirational booklet that doubles as a keepsake journal from the two-day conference. We used a duotone treatment of real Etsy sellers’ portraits combined with perfectly imperfect photo shapes and stamps. The look and feel is fresh, accessible and symbolizes people coming together with common values. The design program was rolled out globally to four markets with corresponding languages: Canada, The United Kingdom, Australia and Germany.