Brand Identity & Voice Design
Your brand is more than just a logo; it’s about color, typography, and voice. We simplify the branding process, drawing on our years of experience to guide you. Through a competition audit, we create a brand identity that truly stands out in your industry. Our custom workshop helps you nail your brand voice, ensuring that the identity we craft reflects who you are. The end result? Comprehensive, easy-to-use brand guidelines for your everyday needs.
We’re passionate about inventing and refining brands. Whether you need a new brand identity built from scratch or a refresh of an existing one, we’ll work with you to make your company shine among competitors. We celebrate your commitment to investing in a clear brand identity and voice—this is an exciting time for you and your business!
Timeline
6-12 weeks, depending on scope
Deliverables
- Competition audit
- Design and voice research
- Voice discovery workshop (if needed)
- Logos in various formats such as horizontal, vertical, B&W, colour, print and digital
- Colour palette in .ase and .ai formats
- Additional imagery such as patterns and illustrations in various formats
- All working files for future use
Brand guidelines that includes usage for:
- Logos
- Typography
- Favicon and social avatars
- Colours
- Photo direction
- Voice direction
Spinner Design Case Study
Happy Branding Clients
Brand Identity & Voice Design
Directors Guild of Canada — Ontario
The Brief
Our client, the Directors Guild of Canada — Ontario (DGC ON) came to us needing a refresh of their brand identity. The problem was it was a tight turnaround with a budget to match. We understood their needs immediately. Our nimble team worked closely with them to design a solution: a series of colourful backgrounds that respresent the various professions within the DGC ON membership. The new brand identity walks the line of professionalism and having fun with creativity within the film and television industry in Canada.
Deliverables
- Brand identity guidelines
- Type and image update
- Social media templates
- Logo suite
Timeline
4 weeks
We engaged Jen as a creative consultant before we started our brand identity and website process. Jen’s expertise as a creative director helped us tremendously! She recommended a specific creative art direction for the project that we followed when it came time to execute our company Parable’s brand identity and website design. She provided feedback along the way and we were able to adjust based on those guidance. It’s now years later and we’re so grateful for Jen’s advice. It helped us attract the right kind of clients who matched our philosophy and our business grew!
Sara Shamdani
Jen guided a comprehensive overhaul of our logo and brand identity, led the development of our new website, and created enduring brand guidelines. The icons and illustrations she produced continue to be invaluable assets, helping us communicate our mission and attract new funders. I am truly grateful for the incredible impact Jen had on our organization, and I wholeheartedly recommend her for any creative design project. She brings vision, expertise, and a collaborative spirit to everything she does.
Josie Fung
I hired Jen and her team to create a logo suite and brand guidelines for my new company. So much of what I wanted was in my head and heart and with Jen’s expertise and deep listening, we were able to pull out a visual brand identity that I am proud to share with the world! Jen was generous with her knowledge of designing premium brands and helped me apply specific brand strategy to my business. Jen really helped to elevate my brand to the next level.
Nakita Buenbrazo
Explore More Projects
Chimera Collective Branding
Iconography Design for DGC ON
Spinner Design is trusted by
We at Spinner Design are dedicated to collaborating with anyone who wants to create a memorable product. This includes, but is not limited to members of the LGBTQQIP2SAA community, racialized folks and people of any ability.