When the owner of a successful fabric store in town entrusted us with her idea for a new business, Sewing Sunday, we knew it was going to be a fun project. Our goal was to create a brand identity that gave the client confidence to start up her company with style and creativity. The main product is curated sewing kits that enable the customer to create chic staples from sustainable fabrics. Without all the hassle of having to cut your own fabric and select the materials.
To evoke a sense of spaciousness that comes with allowing yourself time to create something beautiful, we opted for a friendly yet sophisticated serif font with swashes, which was then customized for our logotype portion of the mark. Our simple sun icon represents the feeling of carving out time for oneself, away from the busy-ness of mundane life. We also created a series of wardrobe illustrations and patterns, representing the capsule wardrobe possibilities that Sewing Sunday offers their customers.
Client
Art Director
& Designer
Jen Spinner
