When creating the visual identity for Chimera Collective, we drew inspiration from its name. Chimera is described by Greek mythology as a beast created with the parts of a lion, serpent and goat. The public relations company has turned typical PR offerings up a notch, with a hybrid DNA. We eliminated the serpent from the equation and introduced a unicorn to create a creature we affectionately refer to as Periwinkle. Periwinkle is the playful yet sophisticated counterpart to Chimera’s more serious logo design.
Client
Chimera Collective
